Reconstructing the In-Person Event Event Tips & Guides October 13, 2021 5 min read Reconstructing the In-Person Event Lessons corporate event profs can take from music tour producers. By Hailey Ingraham #Emocurrency – Bring Back Emotion to Events Event Tips & Guides September 08, 2021 3 min read #Emocurrency – Bring Back Emotion to Events Sabrina Meyers from Hot Hospitality Exchange and Heidi Legein from The MICE Guru joined us at The Cadence Collective to explain the importance of creating engaging, emotional experiences for your attendees. By Hailey Ingraham How to Elevate Your Brand and be Socially Impactful Event Tips & Ideas August 17, 2021 4 min read How to Elevate Your Brand and be Socially Impactful Join Keneisha Williams, Founder of Black in Events Network, as she shares her best advice on how to create both a personal and event brand that will set you apart as a leader in your space. By Lexi Godfrey How Teaming Up with Your Competitors Could Be Your Biggest Asset Cadence News August 11, 2021 2 min read How Teaming Up with Your Competitors Could Be Your Biggest Asset Join a panel of three women who before the pandemic were competitors. In the midst of the unknown, they came together for a weekly think tank. See what they learned, and why you might want to call up your competitors. By Hailey Ingraham How Social Media Can Save Your Event Event Tips & Ideas August 11, 2021 4 min read How Social Media Can Save Your Event Join Sabrina Meyers, Founder of Hot Hospitality Exchange, as she details how to leverage social media for more engaging events. By Lexi Godfrey How Mary Kay Organized an Engaging Virtual Event for Their Sales and Marketing Teams Case Studies July 28, 2021 6 min read How Mary Kay Organized an Engaging Virtual Event for Their Sales and Marketing Teams Mary Kay wanted to host a unique virtual experience that kept attendees across the globe engaged and connected without making things too complicated. They chose Cadence to get them there.  By Lexi Godfrey Black Girl Smiles' First Virtual Conference from a Small Team Celebrates Big Success Case Studies July 27, 2021 5 min read Black Girl Smiles' First Virtual Conference from a Small Team Celebrates Big Success Planning your first virtual event is tough, even more so when your event platform is causing you all sorts of problems. BGS needed an intuitive virtual platform for both their team and attendees for the inaugural virtual conference to promote and elevate the mental health and wellbeing of black females. By Gabbi Tiangco The Unexpected Upside of Virtual Fundraising Experiences & What’s Next for the Non-Profit Event Sector Cadence News July 27, 2021 4 min read The Unexpected Upside of Virtual Fundraising Experiences & What’s Next for the Non-Profit Event Sector Non-profits were among the hardest hit by the pandemic, but those who've been able to adapt have come out even stronger. Two non-profit leaders detail their journey, tools for hybrid experiences, and what they see for the future of events. By Hailey Ingraham How to Leverage the Freelance Workforce for Exceptional Events Event Tips & Guides July 21, 2021 4 min read How to Leverage the Freelance Workforce for Exceptional Events Join Tracy Judge, Soundings Connect founder, to learn how to turn to holistic freelance staffing solutions to enhance your team for unforgettable events. By Lexi Godfrey How Juneau's Arts & Humanities Council Creatively Merged In-person and Virtual Elements For a Futuristic Hybrid Event Case Studies June 25, 2021 4 min read How Juneau's Arts & Humanities Council Creatively Merged In-person and Virtual Elements For a Futuristic Hybrid Event Juneau's Arts & Humanities Council's 10-day futuristic festival was one of the most creative virtual events we've seen yet. By infusing layers of imagination into their first hybrid event, the Wearable Arts Festival on Cadence became a fun hub for all of their attendees to participate. By Gabbi Tiangco How London Business School’s Women in Business Club doubled their registration goal for their largest event yet Case Studies June 07, 2021 5 min read How London Business School’s Women in Business Club doubled their registration goal for their largest event yet Like many, London Business School's Women in Business Club needed to find a covid-friendly solution that would provide strong branding abilities while still being budget friendly for their annual flagship event. By Gabbi Tiangco Introducing our New Partnerships with GiveButter, Socialive, Interprefy & Wordly! Cadence News May 14, 2021 3 min read Introducing our New Partnerships with GiveButter, Socialive, Interprefy & Wordly! When we say that we are committed to bringing our customers the best of the business we mean it! Meet Cadence's four new partnerships now integrated on our platform. By Gabbi Tiangco Cadence CEO at Event App Bible: How Mobile Event Tech Drives the Evolution of Event Personalization Cadence News May 18, 2021 6 min read Cadence CEO at Event App Bible: How Mobile Event Tech Drives the Evolution of Event Personalization We joined Michael Buckley at EventMB’s 2021 Event App Bible “Ask the Experts” forum while he explained the unparalleled value personalization adds to events. By Lexi Godfrey The Value of Sustainability in Organizations and Events Event Tips & Guides May 12, 2021 4 min read The Value of Sustainability in Organizations and Events Meeting Revolution writes about the importance of prioritizing sustainability for not only your organization, but your next event, too. By David Muller Your Event's Gone Virtual, Now You Should Go Global Event Tips & Guides May 7, 2021 5 min read Your Event's Gone Virtual, Now You Should Go Global With only  17% of the world speaking English, how are you accommodating for your non-English speaking attendees? Wordly is working on breaking down those language barriers through their software that simultaneously provides real-time translation to multiple languages, fully powered by AI. By Gabbi Tiangco How a Virtual Conference Increased Engagement by Letting Attendees Choose Their Own Path Case Studies April 20, 2021 How a Virtual Conference Increased Engagement by Letting Attendees Choose Their Own Path For their virtual event, Onwards 2021, WRG Live prioritized delighting attendees to maximize engagement in the midst of another impending pandemic-related lockdown. By Lexi Godfrey Cadence Promotes Wellness for UK Police Families Cadence News March 30, 2021 3 min read Cadence Promotes Wellness for UK Police Families Health and wellness is part of our Cadence’s ethos - we live and breathe it every day. So when the opportunity came to partner with TeamPolice and Ethos, our shared values made this a great fit! By Gabbi Tiangco Online Event Production 101 – Put on the Best Virtual Event in 2021 Event Tips & Guides March 23, 2021 8 min read Online Event Production 101 – Put on the Best Virtual Event in 2021 Cadence CEO and We & Goliath Co-founder want to get you well versed in event production, and share their insights on presenting tips and tricks, audio and video best practices, and so much more. By Lexi Godfrey Speaker Profiles that Never Miss Cadence News March 12, 2021 4 min read Speaker Profiles that Never Miss Make sure your speakers get only the best visibility at your event. By Lexi Godfrey 30 Unique Virtual Session Ideas for Events Event Tips & Guides March 9, 2021 10 min read 30 Unique Virtual Session Ideas for Events Break up the boring back-to-back calls with these unique session ideas in five categories: icebreakers, networking, health/wellness, entertainment, & competitions. By Hailey Ingraham 3 Biggest Problems With Virtual & Hybrid Event Platforms - and How Cadence Solves Them Event Tips & Guides March 5, 2021 4 min read 3 Biggest Problems With Virtual & Hybrid Event Platforms - and How Cadence Solves Them Our all-in-one platform has the tools to create tailored events that stay true to your brand. By Multiple Contributors Cadence CEO Sits Down and Chats Driving Forces Cadence News March 2, 2021 4 min read Cadence CEO Sits Down and Chats Driving Forces Find out why Michael Buckley puts productivity and wellness first on Chase Rosa’s “Driving Force” podcast. By Lexi Godfrey Your Complete Guide to Compete Event Tips & Guides February 26, 2021 8 min read Your Complete Guide to Compete Cadence’s Compete feature is designed to unilaterally increase audience engagement for your events. This guide will give you all the tools you need to set your event apart with friendly competition! By Lexi Godfrey 100 Prompts to Spark Conversation at Your Next Event Event Tips & Guides February 23, 2021 10 min read 100 Prompts to Spark Conversation at Your Next Event Break the ice with any of these prompts and get attendees to get to know each other better than ever. By Lexi Godfrey How a Leadership Training Increased Participant Engagement & Cut Admin Work by 50% Case Studies January 27, 2021 4 min read How a Leadership Training Increased Participant Engagement & Cut Admin Work by 50% Next Level replaced its group messaging app with Cadence – an all-in-one event & community building platform. Program managers were able to create an “unmeasurable effect of connection” while cutting their effort in half. By Jon Quénard What's Coming to Cadence in 2021 Cadence News January 26, 2020 3 min read What's Coming to Cadence in 2021 The sneak peek into what's in the 2021 Cadence roadmap. Our goal this year is to bring people together like never before! By Hailey Ingraham Hybrid Events Are Here: How 4 Traditional Job Roles Have Evolved Event Tips & Guides January 19, 2021 5 min read Hybrid Events Are Here: How 4 Traditional Job Roles Have Evolved Navigating hybrid events can be tricky. But partnerships, such as ours with Soundings Connect, show that with the right talent and technology, planning a hybrid event may not be too difficult after all! In this blog post, we explore various traditional roles that remain essential in event planning and how they have evolved with the current market. By Gabbi Tiangco How RepFest Made a Virtual Conference Feel Like a Festival and Raised over $10,000 for Charity using Cadence Case Studies January 12, 2021 4 min read How RepFest Made a Virtual Conference Feel Like a Festival and Raised over $10,000 for Charity using Cadence Five competing companies defied odds to collaborate on a virtual event that the industry had never seen before, all while raising money for the non-profit Every Mother Counts. By Jon Quénard How the ACCP Conference Shifted to Virtual and Won “Association Program of the Year” with Cadence Case Studies December 25, 2020 7 min read How the ACCP Conference Shifted to Virtual and Won “Association Program of the Year” with Cadence The Association of Club Catering & Event Professionals (ACCP) hosted their highly anticipated conference virtually and received exceptional testimonials. By Jon Quénard Your Complete Guide to Companies Event Tips & Guides December 15, 2020 12 min read Your Complete Guide to Companies The Companies feature is all about showcasing the companies that make your event possible. This guide includes everything you need to know about it, from the building to all the best practices. By Hailey Ingraham How to Manage Attendees' Expectations in an Online Event Event Tips & Guides December 1, 2020 How to Manage Attendees' Expectations in an Online Event The transition towards virtual events brings a myriad of expectations on the part of attendees and catering to these expectations requires a thorough event management plan. By Angelee Rathor Your Success is Our Success: What Customer Success Means to Cadence Cadence News November 25, 2020 8 min read Your Success is Our Success: What Customer Success Means to Cadence We’ve been hearing from customers that there is a lack of customer support in the event management software industry, but, rest-assured, that will not be the case if you work with Cadence. Meet our passionate Customer Success team! Get a peak into who they are, and what customer success means to them! By Hailey Ingraham Cadence Cares: 5 Reasons Why We Offer Special Pricing Cadence News November 12, 2020 5 min read Cadence Cares: 5 Reasons Why We Offer Special Pricing Did you know we offer a special 50% discount to eligible non-profits, educational institutions and social impact organizations? These organizations are doing their best to improve our society, so the least we can do is give them a hand! By Gabbi Tiangco Beat Quarantine Boredom this November with these 10 Unique Online Events Event Tips & Guides November 3, 2020 3 min read Beat Quarantine Boredom this November with these 10 Unique Online Events Spice up your November calendar from the comfort of your couch! From concerts to pie baking, these 10 unique online events are the cure to your 'new-normal' boredom. By Hailey Ingraham 8 Must-Haves for Your Sponsors at Your Next Virtual Event Event Tips & Guides October 26, 2020 7 min read 8 Must-Haves for Your Sponsors at Your Next Virtual Event Wondering how to provide the most value for your sponsors at your virtual event? Check out these 8 offerings you can't afford to miss! By Lexi Godfrey Camp Cadence 2020: How We Used Cadence at Our Quarterly Meeting Cadence News October 13, 2020 7 min read Camp Cadence 2020: How We Used Cadence at Our Quarterly Meeting Who said camp was just for kids? Find out how we structured the weekend of fun and how we used our own platform to help us experience every moment. By Hailey Ingraham Competition is Key 🔑 6 Ways to Win Audience Engagement Event Tips & Guides September 29, 2020 6 min read Competition is Key 🔑 6 Ways to Win Audience Engagement Looking for ways to keep your audience engaged in a virtual landscape? Competition is a great way to surprise and delight your attendees. We've got six exciting ideas for you to use! By Lexi Godfrey Let's Chat! How to Make the Most of Messaging in Cadence Event Tips & Guides September 22, 2020 5 min read Let's Chat! How to Make the Most of Messaging in Cadence Messaging is one of the core features on our platform, available to all of our customers, from the free essential version to our enterprise license. In this blog post, we’ll cover all the great ways to use Messaging at any event. By Hailey Ingraham The Unrivaled Guide to Push Notifications for Events (+20 Creative Ideas) Event Tips & Guides September 15, 2020 7 min read The Unrivaled Guide to Push Notifications for Events (+20 Creative Ideas) Lessons from sending thousands of notifications at events over the last four years. By Jon Quénard Look Alive! Keep your Audience Engaged Before, During, and After your Virtual Event in the Live Feed Event Tips & Guides September 9, 2020 6 min read Look Alive! Keep your Audience Engaged Before, During, and After your Virtual Event in the Live Feed You want to get the attendees involved and invested in your event, and they just want to be heard. It's a match made in heaven! Make the most of your Live Feed with these practices. By Hailey Ingraham Connecting People at Virtual Events: 6 Actionable Ideas & Best Practices to Increase Audience Engagement Event Tips & Guides September 1, 2020 9 min read Connecting People at Virtual Events: 6 Actionable Ideas & Best Practices to Increase Audience Engagement Something inexplicable happens when two people form a genuine connection over a shared interest. And with the shift to virtual events, these connections are often left to the wayside. With the right virtual events platform, we can change that! By Hailey Ingraham Behind the Scenes with our CEO, Michael Buckley Cadence News August 14, 2020 12 min read Behind the Scenes with our CEO, Michael Buckley Michael's unwavering leadership, eminent optimism, and love of Nicolas Cage continues to inspire our vagabond team of wanderlusters to transcend and elevate how the world can experience every moment with Cadence. By Gabbi Tiangco 6 Ways Cadence Will Elevate your Event (Without Breaking the Bank) Cadence News August 4, 2020 6 Ways Cadence Will Elevate your Event (Without Breaking the Bank) Our mission is to bring people together to experience every moment, and our platform is designed to elevate any size virtual or in-person event experience. By Hailey Ingraham
ALL ARTICLES
Cadence News
Behind the Scenes with our CEO, Michael Buckley
By Gabbi Tiangco August 14, 2020 12 min read
twitter facebook email instagram
Michael's unwavering leadership, eminent optimism, and love of Nicolas Cage continues to inspire our vagabond team of wanderlusters to transcend and elevate how the world can experience every moment with Cadence.

Let's start with what's topical, when Covid-19 hit, how do you think Cadence was not only able to survive but also thrive?

As an event technology company, I wish I could say that we were destined to have tremendous success, because the entire world will now go towards virtual events. However, that was not clear to me when COVID started. Like many, I unfortunately thought, 'What happens now when there's no in-person events?' It dawned on us around April/ May that this was the worst case scenario for the industry. Luckily for us, and strangely enough, it ended up being best case scenario. Even if in-person events don't come back until the middle of 2021, this 600+ billion dollar industry will still need to have events, because it's one of the best marketing outlets for any brand or company. In fact, events may be even more important now in the virtual world. People are yearning for the ability to socialize and connect, because everyone has been staying at home for months. That's really allowed our platform to shine during this time. It's just beautiful to see all these different industries, all these different types of events, all these different event sizes and use cases, find their way to Cadence. And fortunately, we're a platform that's able to support most of these event types and new spaces. It's been an incredible ride and journey for our company from February until now.

What makes Cadence different from any other event platform?

With in-person events, organizers are always in full control over their brands by controlling the lighting, sound, signage, and overall experience when you are in person. Now that no longer exists. They're still going to want to have their events, which will all go virtual and their brand is going to be beholden to the virtual platform that they choose. Cadence is one of, if not the best technologies in the industry, because an organization will have total control over extending their brand through the imagery, the logos, the color scheme, etc. It feels like it's a website that may have taken weeks or months to be customized to that brand, but it's all able to be configured directly through our platform. We also focus on the ability to have 1-on-1 and group appointments between attendees or with a company and their customers. Once Covid happened, we shifted really quickly to be able to easily facilitate these appointments for the individuals integrating it with online meeting platforms. An attendee can see available dates and times converted to their time zone wherever they are in the world. And once they confirm the appointment, the online meeting link is automatically generated and added to their calendar. To be able to allow hundreds to thousands of appointments occur globally with ease was a huge accomplishment for our company, which we have received tremendous positive feedback on thus far.

Alright, let's get into the good stuff! What does a normal day Michael Buckley's life today look like?

It changes quite a bit, but the themes remain relatively the same. I try to make a commitment to own my morning, ideally writing in my journal ✍️, reading 📖, meditating 💆‍♂️ or some form of physical exercise 🏋️‍♂️ so that my first hour is not too focused on work. Then when I do begin my work for the morning, I really try to embody the idea of you know, eating the frog 🐸 or focusing on your most important task by trying to have identified one big thing that I can work on that will thrive for the company the most.

Eating the frog? What does that mean?

Eating the frog is the most uncomfortable thing. Oftentimes, the most important thing you can do is the thing that's most difficult to do. You know, we're busy working, be-it taking meetings, answering e-mails, doing granular work, basically just busy work, which is much easier work. Eating the frog would be trying to start your day by doing the most difficult thing. For me, eating the frog might be writing. Writing is very difficult for me. So I'm really focusing that 90 minutes to two hours to really just sit down and collect my thoughts and try to write.

'Eating the Frog': Identify your most important task of the day and get it done first. No distractions!

What else do you do to stay productive?

I try to time-block or batch tasks together. If I'm going to answer emails or do some of that busy work, I'll try to do that three to four times a day. Much easier said than done. You tend to get decision fatigue and the cost of switching tasks so frequently doesn't allow you to perform at your highest level. I'm also very weird with my eating habits. I do very much focus on intermittent fasting. I have a feeding window, which all the team members always make fun of me for! I'm also kind of compulsive about sleep, so I'll try to do as much as I can to optimize sleep. When I'm ready to completely close out the day, I just kind of shut everything else off so that I am ready to have that same level of energy the next day. And that's where I'll then try to really focus on play or fun or socializing with family and friends in the evening or just read and relax, things of that nature as well are really important to me. Oh! When I'm looking through my day and there are opportunities that you get to walk, I always try to take advantage of it to get 10,000 steps in 🤷‍♂️.

Can you tell me one thing that that you find true that almost no one would agree with you on?

Well, that's a great question. One thing that does come to mind is that to others, it seems crazy to try to do so many things in one day or in a week or a month. People constantly say, 'it must feel overwhelming' or 'that must be anxiety inducing' or 'you must be so tired', but it honestly never feels that way. I just don't believe in the word busy. I think everything you choose to do in your life is just about prioritizing what's most important to you. It's all about how you choose to structure your day and then filling your day with as many of those moments and experiences as possible.

I just don't believe in the word busy.

You know, our company is about experiencing every moment, and we really try to have all those experiences at an event. And I try to live my life the same exact way where every day something special or magical can happen. Everything you do can be an experience.

What would your ideal day-off look like?

I haven't had one in almost a decade, so I'm probably not the best person to answer this 😂. I love spending the mornings (especially on a Saturday when I can really tune out) kind of learning, especially because I do tend to still wake up earlier than anyone I'm with. And then I love doing some sort of physical fitness, then brunch with family or friends is my everything, to then have some sort of, again, sense of play or adventure throughout the day. I'd love to just go into the city or go to a museum or doing a show or go to see music, have a romantic dinner and then end with a relaxing night. That would be my ideal day where no work was involved whatsoever.

With three adjectives, how would your best friend describe you?

Oh umm lovably annoying.

And maybe bad at directions LOL. Lovably annoying.. that's two... Want to add a third in there?

Lovable, annoying and energetic.

Where was your first job?

My first job was the day I got out of college at World Wrestling Entertainment in their digital media department. It was my dream job! I really loved the products and the entertainment they were providing, and I wanted to be able to contribute to it in some way. It was a huge learning lesson for me, because I disagreed so much with how the company was being run. It led to me becoming one of those employees that maybe became a negative energy or contributed to a negative culture, because I was always so frustrated by the way they were doing things. All the customers and users were saying 'we want this and that' but they weren't giving it to them. Each day I would go in with this frustrated, negative vibe and maybe I stayed there a little longer than I should have. After about 18 months, I realized I didn't factor myself in at all because I'm an eternal optimist. Thankfully though, I was working in digital media with streaming video and creating platforms, which I loved. It was a wonderful teaching moment for me. I realized if you are passive aggressive or getting frustrated and it's still not improving, you need to be real with yourself about why and how can you help create change. Stop complaining. And if you can't, then maybe it's time for a new job.

If you could relive a moment in your life, what would that be and can you walk me through that?

I have to think about the PG answers 🤣.

I'll let you go up til PG-13 😶.

When I started a company and thought about what I wanted, one of the dreams I had was to be able to take the company to Coachella. I dreamt for the day that as an events company, we could bring all employees to Coachella and we did that. To me it was one of the most magical, if not the best moment we had as a company. Our dream was to do that once again this year, because when we first went, there were about six to eight employees and now we have 16. Having that magical moment again with the company now twice the size, that's the single moment in my memory I'd love to re-live again.

On your very best day, a day where you come home and think to yourself, wow, I have the best job in the world. And based off our conversation I'm sure that has happened many times, what happened that day to make you say that?

Something I've thought so actively about during leadership trainings and coaching workshops is one's approach and attitude towards things. And again, it's much, much easier said than done, but I try to actively apply it to my life. For example, I can say 'Well, I have to do this prospective customer call at 10:30,' and instead looking at it like 'I am blessed to be able to have a customer interested in finding out more about Cadence at 10:30.' That shift in mindset and approach can make all the difference in the world. I remember a day pretty recently where I had existing customer calls that went incredibly well and it led to new business. But truly, the best moments that I have had are with our Cadence team members when I helped guide them, give advice or got to really engage with them. I always come out of it feeling super inspired and motivated for what's next. I consciously acknowledge that that is where I feel most happy and feel like I've done something of true value. So I'm trying to shift the way that I work currently to do that as much as possible and be there much more as a guide to my team.

What do you think of garden gnomes?

I think they're delightful! They they create joy in my life whenever I see them.

Have you ever had one yourself?

No, I don't think so. But my family on my father's side are all from England and gardening is their passion. It's funny how in New York, L.A. and other places in the world, success is defined by your achievements, your financial wealth or your physical looks. But in England, it's based so much on what your garden looks like, how beautifully trimmed it is and what flowers or vegetables you have. So being around my family planted the thought that to have garden gnomes, well that's a staple of success.

Who or what has shaped who you are?

My mother, without a doubt. I unfortunately didn't find out how similar our careers were until after she passed. She was as a female trailblazer in technology, achieving significant success at large corporations. She was a CIO which meant that she was great at communication, distributing information, and a master delegator, all of which might not be my greatest strengths. So I try to live up to those lofty standards and/or surpass it. Once she passed, I learned that she had left those large corporations to join startups to help formulate and shape the trajectory of a company that was growing in the tech space. Outside of her success within technology, she also focused on empowering females within business to believe that they can find the corporate ladder, join advisory boards etc. She's always been calm under pressure, and never once complained, even in her five year battle with cancer. She always thought about what the potential solution can be, how she could bring people together, and was so conscious of how other people might feel. Her outlook and positivity in life is so inspiring. She is my inspiration and so much of what I think has made me a great leader.

Before we close out, final thoughts on filling in this sentence, I came out of quarantine....

Excited about the possibilities.

Gabbi Tiangco
Gabbi Tiangco
Marketing Strategist
Gabbi is a Marketing Strategist at Cadence. She loves purposeful branding, can survive on cheese alone and uses the phrase “tinkering around” way too much. Her dream event is a boat-in concert (think drive in movie but with boats) and she'll never get tired of listening to Seth Rogen’s laugh.
Gabbi is a Marketing Strategist at Cadence. She loves purposeful branding, can survive on cheese alone and uses the phrase “tinkering around” way too much. Her dream event is a boat-in concert (think drive in movie but with boats) and she'll never get tired of listening to Seth Rogen’s laugh.